24h countdown before public consultation on disastrous EU health claims regime closes

Thousands of EU citizens and a plethora of food and supplement businesses across 28 EU Member States have witnessed the failure of the EU health claims regime over the last decade. The EU Nutrition and Health Claims Regulation  has been one of the most controversial pieces of law to emerge from Brussels – and its current form is a very long shot from its originally intended function as a policy measure to help win the war against obesity.

Not fit for purpose

What it’s done instead is ban over 2000 health claims, many with more than enough credible scientific supporting evidence, that were in wide use prior to the law’s passage in 2007. It’s left consumers confused with thousands of products adorned with identical ‘me too’ claims that have little meaning to them. And, of course, it’s been the mechanism responsible for the general EU-wide ban on previously commonly used terms like ‘superfood’, ‘probiotic’, ‘prebiotic’ and ‘antioxidants’. OK – you’ll find products in the marketplace using these terms, but once they’re brought to the scrutiny of national regulators, they are forced to withdraw these terms given the weight of the law and the European case law that underpins it.

EU health claims absurdities

If you need more evidence of the Regulation’s failures, it’s not hard to find. Only 259 health claims out of tens of thousands that were originally presented have been formally authorised (i.e. permitted EU-wide). No health claims have been authorised for any essential amino acids without which humans cannot survive.  And over 1600 health claims for botanical and related substances were put “on hold” by the European Commission in September 2010.  That’s because it was deemed “not possible” to proceed  with their assessment by the EU’s highest authority on food, the European Food Safety Authority (EFSA).

European Commission recognises the problem

Recognising some of the many problems with the Regulation, the European Commission launched its Regulatory Fitness and Performance programme (REFIT) in 2015 that aims, “to keep the entire stock of EU legislation under review and ensure that it is ‘fit for purpose’; that regulatory burdens are minimised and that all simplification options are identified and applied.

As part of this process stakeholders, including ANH International, have already had the opportunity to feed into the process.

Have your say – within the next 24 hours!

Now it’s the turn of the people – of EU citizens from all 28 EU Member States, soon to be 27. There’s no doubt in our mind that having large numbers of citizens putting pressure on a broken system offers a better chance of fixing it than doing nothing.

We’ve been pushing out the call for citizens responses to the consultation via social media over the last 2 months – and now you have just one more day to respond if you haven’t done so already.

You can fill the survey in online using the following link:


You must do this today or tomorrow, as the consultation closes at close of play on 1st June.

The survey is designed in such a way as to limit the inputs, being multiple choice. So, in the table below we offer some guidance for questions the answers to which might be less obvious. The mission here to show the European Commission that there’s interest form the public to move away from the EFSA-style assessment system that relies on cause and effect being needed to be proven beyond any shadow of a doubt before a claim can be authorised. Science in relation to nutrition is incredibly complex and isn’t black and white.

In the interim, the European Commission is considering a regime for traditional claims which has the capacity to allow claims that have long been used because the claims are well understood by the public and many consumers have experienced the benefits in any event. If the Commission goes with the traditional claims route, we won’t be stuck with further non-authorised health claims that would be the inevitable result of negative opinions from EFSA on the 1600 plus ‘on hold’ health claims for botanicals, probiotics, prebiotics and related substances.

These are incredibly beneficial products that we all should be consuming on a daily basis – not avoiding because we can’t be told by food and supplement makers why we should be buying them in the first place!

Do it now!

Here’s the link again:


Fill out the survey now – use the table below to help you – and please share this story with as many people you know around the EU. Different languages can be selected from the drop-down menu in the right hand bar of the survey page.

Guidance on selected questions in Open Public Consultation on the EU Nutrition and Health Claims Regulation affecting foods and food supplements



Survey QuestionANH-Intl guidance
14It would help the case for businesses being able to make health claims if there are a lot of ticks for “very confident” or “quite confident”
15The obvious and most appropriate answer here would be “Maybe”. The reason why “Yes” might be less appropriate is because there are times when there just isn’t sufficient scientific evidence, there is only evidence of traditional use
16Our view is that the priorities (in descending order) should be:

1. Health claims should be based on traditional use of the plant substance within the EU
2. Health claims should be based on traditional use of the plant substance outside EU
3. Health claims should be based on scientific evidence without prior assessment
4. Health claims do not need to be backed by science

Note: Again, the reason we have included as the fourth option “Health claims do not need to be backed by science” is because in some cases it will be argued that there is no available or relevant published science. If the European Commission takes the view that science is always a required for a health claim to be made, they may ban claims for foods and ingredients that have long histories of safe and effective use
17The most helpful answer for the cause here is “Yes”. We would disagree with the framing of the question because we would argue that there is available science to validate almost all traditional uses of botanicals, but they’re not necessarily in a scientific form that the European Commission, or more relevantly, the European Food Safety Authority, would currently recognise.
21This question in consumer trust of the food, health food and supplement industry is potentially misleading, given that all industries include a small proportion of ‘cowboy’ operators. EU food law as it stands requires that all food manufacturers have a legal duty to sell safe foods; if there are any special population groups that might be more sensitive (or allergic) to a given food or ingredient, appropriate warnings for these groups must be given in labelling. It should be understood then that answers other than “very confident” for this question, will encourage the European Commission to be more, rather than less, restrictive in its regulatory approach


  1. Gosh I’ve seen this today after working a long shift yesterday, it’s now closed! I can’t believe that we are only given a tiny time slot to have our say, perhaps that was deliberate 🙁

    1. Hello Deborah, we’ve been publicising the consultation for 2 months now on our social media feeds and believed it to be open until close of play today, hence the article yesterday. We can only apologise that you’ve not been able to have your say.

      Thank you for taking the time to try and complete the survey though, we really appreciate your support.

      Warm Regards

  2. I have been a Medical Herbalist for the last 25 years and I know from my patients the importance of foods as nutrition and medicine.. I also know of the damage that has been done to foods, soil and water. This still continues, the raping of resources which is even a bigger reason for supplementation. Prevention is not on the EU’s agenda. Educating the public to stay well and healthy which means getting our nutrients from our food and supplementation when needed. Pharmaceuticals do not inrich our bodies or provide anyone the foundations to health.
    There are NO deaths or serious side effects from supplements or that industry and certainly nothing like the chemical and pharmaceuticals history that mame and distroy life daily.
    That the media is bullied and produces their fake news and the politicians cowl down and obey these two industries is well documented even to supporting the Nazi regime. And financing the wars.Not a very positive CV at all. Disease is a huge business …… maybe a clue here!!! Healthy people are not on the powers that be’s agenda!
    The policing needs to be on the chemical and pharmaceutical industries first and that isn’t happening at all. Fraud is committed on a daily bases by the government bodies that are suppose to be protecting people from this sort of thing and that isn’t happening either. Taking the people’s rights away to be healthy is a criminal act and depriving us of a democracy. Clean up your own house first !

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